Tax Transformed:
From Automation to
Transfer Pricing

How CPA Firms are turning automation capacity into high-value international tax
and transfer pricing revenue.
Featuring
Enrique MacGregor
Head of Transfer Pricing,
Integral Technologies
Brian Unger
Senior Technical Representative,
GruntWorx, LLC
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What This Webinar Is About

Transfer pricing issues often arise earlier and more often than many firms realize—from cross-border intercompany transactions and hidden exposure areas to documentation gaps and audit risks. This webinar will help CPA firms identify when transfer pricing applies across their client base, avoid common pitfalls, and understand practical ways to manage transfer pricing efficiently without significant internal investment.



We’ll explore proven delivery models, real-world examples of how firms are expanding transfer pricing capabilities, and the strategic value of positioning transfer pricing as both a compliance necessity and a high-value client service. Attendees will also see how technology-enabled, flexible partnership models can help support more clients, improve turnaround times, and strengthen international tax offerings.

Agenda

Turning automation into growth

Identifying hidden transfer pricing opportunities

Understanding the risks of getting TP wrong

Delivering transfer pricing without building a new team

Plus, see the end-to-end transformation in action!

Presenters

Enrique MacGregor

Enrique MacGregor

Head of Transfer Pricing, Integral Technologies

Enrique MacGregor is a transfer pricing specialist with 30+ years of experience advising CPA firms and multinational businesses on international tax compliance. At Integral Technologies, he works with CPA firms to strengthen transfer pricing capabilities through flexible, technology-enabled solutions that improve efficiency and reduce manual work. Previously, he led Grant Thornton's national transfer pricing practice and held leadership roles at Deloitte and KPMG.
Brian Unger

Brian Unger

Senior Technical Representative, GruntWorx, LLC

Brian is the Senior Technical Representative at GruntWorx, LLC. Prior to joining GruntWorx, Brian spent 16 years in the financial services industry, where he developed a strong foundation in operational efficiency skills that have contributed to his continued success in supporting GruntWorx. With over eight years of experience helping clients maximize the value of the company's automation solutions, he plays a key role in educating users, and helping firms seamlessly adopt and integrate GruntWorx solutions into their workflows.